Choosing a business – are you going about it backwards?
I was listening to Michelle Waters over at Product Sellers Talk Radio and she brought up a great point about how to choose a product to sell. Instead of thinking “What product should I sell?” why not think “Who should I sell to?” First things first. When you begin your journey learning about business, you will hear the term “target market.” This basically means, who will be buying your product or service? If you are babysitting, your target market is parents of small children. If you are thinking about selling a product, who will you be selling to? As kids, chances are good that you know what your friends, classmates, and teammates are buying. Is there something everyone wants or needs but have trouble buying in your area? Are there things that people buy online that you might be able to earn an affiliate commission by selling? Did you know that you can actually make money by selling ringtones?
This is an example of one our affiliate programs: Hottest Ringtone on Your Mobile!
As you brainstorm ideas, ask your friends what they think of your idea. Don’t be surprised if people are not encouraging at first. Many people think that owning your own business is a fantasy. With a little determination and willingness to learn, you can make it a reality.
